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December 18th, 2014

SocialMedia_Dec15_AWhen working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact. However, many businesses struggle to get their content shared. Here's four reasons why.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 17th, 2014

Office365_Dec15_AFor many business owners, cloud solutions have become a must-have. While there are cloud solutions for pretty much every business process these days, one of the most commonly integrated is cloud productivity suites like Microsoft's Office 365. This business-oriented platform has a lot to offer, and like everything else from Microsoft, there are a number of versions to select from. Here is an overview of the different versions your business could benefit from.

A brief look at Office 365

The easiest way to classify Office 365 is as a cloud-based version of Microsoft Office aimed at businesses. This subscription-based service offers businesses all the productivity software they need plus a solid platform for their communications. Think of Outlook combined with Lync (or Skype) and Office apps, all of which are accessible via your browser, or can be installed on your own servers.

Beyond this, there is a supporting layer called SharePoint that links all of these apps together, thereby giving you a central place to store all of your documents which can then be collaborated on using various Microsoft apps.

As noted above, Office 365 is subscription based. The business-oriented subscriptions are broken down into two main categories: Business and Enterprise subscriptions. Of course, there are other subscriptions for other categories like Education and Government, but we will focus this overview on the two main small to medium business categories.

Business subscriptions

There are three plans under the Business subscription category:
  • Office 365 Business Essentials - Comes with online versions of Office apps (Office Web Apps), Lync for business, online storage through OneDrive and a corporate email address. This plan is ideal for businesses who don't need full versions of Office apps. Plans cost USD 5 per user, per month on an annual commitment.
  • Office 365 Business - For businesses who need installable versions of Office along with cloud-storage through OneDrive. It does not come with hosted email or business communication tools like Lync. If you already have hosted email, and are just looking for Office apps, then this could be a good plan for you. Plans cost USD 8.25 per user, per month on an annual commitment.
  • Office 365 Business Premium - This subscription is for businesses who want the whole package. It combines all the elements of the above plans into a solution which is ideal for smaller businesses or even enterprises. If you are looking for a full solution, then this plan could be the best fit for your business. Plans cost USD 12.50 per user, per month on an annual commitment.
It is worth noting here that all three of these plans have a limit of 300 users per plan, giving you a maximum of 300 subscriptions.

Enterprise subscriptions

These subscriptions are aimed more at larger organizations, or businesses who need more control over Office 365 and access to features like Business Intelligence, Enterprise Management apps, and even business portals. As with the Business subscription category, there are three main plans in the Enterprise subscription category:
  • Office 365 Enterprise E1 - Comes with online versions of Office apps (Office Web Apps), Lync for business, online storage through OneDrive, a corporate email address, and a corporate video portal. This plan is ideal for businesses who don't need full versions of Office apps. Plans cost USD 8 per user, per month on an annual commitment.
  • Office 365 Pro Plus - This plan is for businesses who need installable versions of Office along with more advanced apps like Access, and cloud-storage through OneDrive. It does not come with hosted email or business communication tools like Lync. If you already have hosted email, and are just looking for Office apps, then this could be a good plan for you. Plans cost USD 12 per user, per month on an annual commitment.
  • Office 365 Enterprise E3 - This subscription is ideal for companies who want absolutely all Office 365 has to offer. This includes all of the above, plus advanced business intelligence tools, compliance protection, enterprise management, and more. If you are looking for a full solution, then this plan could be a good match for your business. Plans cost USD 20 per user, per month on an annual commitment.
Businesses who subscribe to Enterprise plans can sign up for an unlimited number of subscriptions.

Which plan is best for my business?

This is a tough question to answer outright. What we recommend is contacting us. As experts in all things Microsoft, we can work with you to not only help you pick the plan that is best for your business, but ensure it is installed correctly. This can help further reduce costs and increase productivity.

Contact us today to learn more about how Office 365 can enhance your business.

Published with permission from TechAdvisory.org. Source.

December 16th, 2014

GoogleApps_Dec15_AGoogle Chrome is one of the most popular browsers in use today. With steady updates, fast speeds, and the ever useful tabs, it's difficult to imagine working without it. For users who have the same tabs constantly open, did you know that there is a useful feature in Chrome that allows you to ensure that these tabs are always available?

What is Chrome's Pin Tab feature

When using Chrome's tabs, you will notice that tabs open from left to right. When you browse the Internet, you likely open the most used or important sites first, which means they will open to the left. The problem with this is we often have so many tabs open that it can be tricky to find or quickly navigate to the tabbed sites we use the most.

One way to solve this problem is by pinning these to the tab bar. When you do this, the tab will be pinned to the left-hand side and made smaller. This makes it easier to find your important tabs and keep these sites and tabs more organized.

How do I pin tabs?

If you would like to pin tabs:
  1. Open the site you would like to pin in a new tab.
  2. Right-click on the tab.
  3. Select Pin Tab.
This will shorten the tab to just the site's icon and move it to the far left of the tab bar. Pinning other tabs will also move them to the left, beside the other pinned tabs. Any new tabs will be opened to the right of pinned tabs.

It is important to note here that because the pinned tabs are smaller any live tabs, such as Gmail's unread message counter, or Facebook's chat reminder, will no longer be updated. For most tabs this is not an issue, but for tabs like Gmail you will have to physically click on the tab to check if you have any new emails.

How do I unpin or move tabs?

You can unpin tabs by right-clicking on the pinned tab and selecting Unpin Tab. You can also move the order of pinned tabs by clicking and holding on the pinned tab you would like to move and moving it left or right. As you do so, you will notice other tabs change order.

If you would like to close the pinned tab, either unpin it first and then press the X at the right-hand side of the tab, or right-click on the tab and select Close Tab.

Looking to learn more about using Chrome? Contact us today and we can show you how to enhance your business functions.

Published with permission from TechAdvisory.org. Source.

December 11th, 2014

BusinessValue_Dec11_AThe holiday season can be stressful and expensive for everyone, employees and business owners alike. While it is great to start a new year, it can be tough to justify or find the funds for new expenses, even if there is a real need. Instead, you may want to look for cost saving tools that can help improve business operations for less. To help, here are five free or affordable tools that can make your business life easier.

  1. Canva If you are a business owner, chances are that you aren't the world's best graphic designer, unless you run a graphics company of course! In order to design graphics, icons, flyers, and even posters you need specific graphics software. This can be expensive and the software is not going to be easy to use for design novices. You may even need an in-house graphic designer. This is where Canva comes in.

Canva is an online app that allows users to quickly and easily create professional looking graphics using drag and drop functionality and a wealth of free, or affordable, stock images. In other words, you can create designs in a short amount of time.

The service itself is free, but some images do need to be purchased.

  1. FreshBooks Most business owners are not certified accountants either, and even if you understand the basics of accounting and tracking of finances, the money side of your business is often a full time or at least a specialized job. If not handled correctly, this could spell disaster for your business. One solution is cloud-based FreshBooks.

FreshBooks is accounting software that allows you to invoice clients, track payments, accept payments, track expenses, and access financial reports at the click of a button. Beyond this, you can connect FreshBooks with your payroll services to ensure that your employees are paid on time.

The platform offers a free plan that allows you to track and manage one client, while paid subscriptions start at USD 19.95 a month.

  1. Hootsuite Many businesses have a presence on more than one social media network. While this is a great way to reach out to the highest number of customers, it can be a chore to manage and maintain a presence on all of these networks all of the time. Hootsuite is specifically aimed at this task.

Hootsuite is a tool that allows you to manage your social media accounts from one platform. Using Hootsuite you can schedule posts, set up streams, establish keyword tracking, and track engagement. It really is a one-stop-shop for all of your social media platforms.

Hootsuite offers a free subscription which allows you to manage three social media profiles, while a business subscription starts at USD 8.99 and allows you to track up to 50 profiles and gives you access to more advanced analytics and features.

  1. Podio Managing projects and ensuring that all employees are aware of what they should be doing, and what others are doing, can be one of the toughest tasks for any business owner. Sure, spreadsheets and communication work to a point, but there is always room for error and of course improvement, which is what Podio provides.

Podio is a project management app that allows you to easily manage projects, tasks, deadlines, and even files. Using an intuitive dashboard that all users have access to, employees and managers can easily see who is doing what, as well as what needs to be done and what has already been done.

Podio is free with limited features for five users and costs USD 9 per user, per month for the full subscription plan.

  1. CoSchedule If you have a blog, either on WordPress or hosted by WordPress, sharing the articles you post on your social media profiles is a great way to increase content reach and interaction. However, it can be time consuming to actually create posts on each different platform, unless you use CoSchedule.

With CoSchedule you can write your social media posts for a blog article and schedule them to be posted once the article goes live. Think of it as automating the sharing of your blog articles. This will save you time, while making it easier to manage your content, largely because the calendar included in CoSchedule is easy to work with and gives you a good view of your content.

CoSchedule is USD 10 per month, per blog.

If you are looking for more affordable ways to improve your business operations, contact us today to see what boost we can offer you at a price you can afford in 2015.

Published with permission from TechAdvisory.org. Source.

December 9th, 2014

GoogleApps_Dec08_AGmail has become the main email client for many small to medium businesses around the world. While most businesses have their own email addresses, Gmail is quickly becoming the standard program used to display emails. Because so many of our emails go back and forth over one subject, the platform threads them together into one message. Here is an overview of what this means and how you can change this behavior.

What is email threading?

When email was first created, email platforms treated each message that was sent or delivered as a separate message, even if it was a reply to a previous message. Over time, email became less about individual messages and more about conversations. Look at your emails and chances are that many individual emails are really about one core message or connected to one main conversation.

If you use Gmail, this conversation, based on an original message, is threaded together. This means that you have one conversation (the main email) with many messages going back and forth. Receive a new message and it is added to the conversation at the top of the thread. If you want to see older messages you simply scroll down the thread once it is open.

While this is a great way to display messages, in a compact way that cuts down on the number of emails in your Inbox, longer threads can become unruly, making it more difficult to actually find a specific message because it is in the midst of a thread. Beyond this, some users prefer to have non-threaded messages, with all messages listed separately.

How to unthread your emails

To unthread your emails simply:
  1. Log into your Google account and open Gmail.
  2. Press the cog in the top-right of the screen.
  3. Select Settings from the drop-down menu.
  4. Scroll down to Conversation View.
  5. Tick Conversation view so that it is off.
  6. Press Save Changes at the bottom of the screen.

What will happen when you do this

Once you press Save Changes you should be taken back to your inbox and you will notice a few changes. Firstly the number of emails in your Inbox will be higher, and secondly, messages that were threaded will now be added individually, based on when they arrived into your Inbox. If you are looking for these messages, you will need to either scroll through your Inbox or search for them using keywords and other search operators.

It should also be noted that when you reply to emails, a new message will be sent to both your sent folder and main Inbox, but the replies will not show up in the body of the message you replied to.

If you are looking to learn more about using Gmail in your office, contact us today to see how we can help employ the right tech tools to enhance your business efficiency.

Published with permission from TechAdvisory.org. Source.

December 9th, 2014

Facebook_Dec08_AAt work, the Internet is both a great tool that enables more efficient work and a massive distraction to many, especially those who are active on social media. Check with any employee and you can probably guarantee that they have accessed Facebook while at work. While this can irk some employers, Facebook is tackling this issue head on and is developing a new social network just for businesses, potentially called Facebook at Work.

What is Facebook at Work?

In late November, Facebook announced that they are developing a new social network which may be called Facebook at Work. As you can guess by the clue in the title, this is going to be a business-oriented venture that will bring the popular social network, or elements of it, to the workplace.

For many businesses, this popular social network is not really a part of every business operation. Sure, marketing and sales may use this platform, and others, as a way to reach out and connect with customers, but few organizations are known to use Facebook internally as a communication and social network for employees.

Those who do use the network in the office often use their personal accounts and have noted that they would like an easy way to separate work from personal life, while still remaining on the network. Many businesses would also prefer that employees didn't bring their personal lives and Facebook accounts to the office because this can lead to breaches in privacy and even important data being compromised, especially if a personal account is hacked.

The best way to think of this new platform is that it is Facebook strictly for work. While it is still in the development stages, some interesting details have emerged. There is no official name for the network, thus far, but sources at Facebook have noted that the codename for the product is Facebook@Work.

What Facebook@Work will look like

From what we can tell, the network will look and work much the same as the existing version of Facebook. Users will be able to create profiles, join groups, post on each other's News Feeds, and even send messages using the popular Facebook Messenger. Where it will differ is that it will have collaborative tools that allow users to share and work on the same documents.

This network will be completely separate from the personal Facebook site, with users having a different password and username. Information between a personal and work account will not be shared either. This should make the network more secure, or at least minimize the use of personal accounts for work-related tasks.

What we don't know

We do know that Facebook@Work, or Facebook at Work, is currently being developed by a London-based branch of Facebook who seem to be also acting as the main testers. However, we are unsure at this time if the network is being developed strictly as an internal network, which will be used only within a company, or if it will be more like LinkedIn, where it will allow you to connect with similar professionals.

Interestingly enough, Facebook has been using its own network and various groups as a major part of their own internal communication tools amongst departments. For example, when an employee joins a new department they are added to a secure group and group chat where updates are posted, questions are asked, and work is supposedly assigned and agreed upon. It could be that the company is developing something along these lines for external release too.

We don't know exactly when this network will be introduced, but you can be sure that it will be debuted sometime in 2015, possibly with a rollout in the next year. If your business uses social platforms, or is looking to integrate social media in the near future, this business-oriented social media platform could be worth keeping your eyes on.

Stay tuned as we will be covering this further in the future. Meanwhile, if you have any questions about how best to utilize Facebook in the office please contact us today.

Published with permission from TechAdvisory.org. Source.

December 3rd, 2014

AndroidTab_Dec01_AWith the festive season in full swing, this year, as in recent years, one of the most popular gifts will be the tablet. If you are considering giving a tablet as a present this season, and more specifically an Android tablet, you will quickly find that the selection is overwhelming. Here are some tips that can help you zero in on the right one.

Consider your budget

The great thing about Android is that there are tablets available for a wide budget range; from the ridiculously affordable, yet highly praised, Amazon Fire HD 6 (USD 99 on Amazon.com), to the top-of-the-line Samsung Galaxy Tab S (USD 350-400 in stores). You firstly need to set your budget.

Look at reviews online

There are a ton of websites dedicated to reviewing tablets and other mobile devices. Take for example the well known Engadget, or Trusted Reviews. Sites like these generally give a good overview of the new and most popular devices out there. Pay close attention to the criteria used though, as some review sites tend to only look at basics such as battery life and design, without going too deep into the actual usability.

It is also important to look at actual user reviews. The best place for this is Amazon.com, as almost all reviews of devices on the site are submitted by users. While some reviews may be overly positive or negative without actually revealing reasons, generally speaking they provide an accurate real-life picture.

What will the tablet will be used for?

Many tablets offer special features and functions aimed at different types of users. For example, some offer increased security and encryption that is ideal for the business user, while others may offer features such as pen support which turns the tablet into a drawing pad. If the recipient is likely to be using the tablet for work, then your search should focus on specific, business-oriented devices.

Who will be using the tablet?

Tablets running Android 4.4 (KitKat) and Android 5.0 have the ability to establish different profiles for different users. So, if you know that the tablet will be used by a variety of people then it would be best to purchase a tablet incorporating either of these versions.

If you know that children will be using the tablet, there are a number of apps with features that set the tablet up for children. For example, some will block the Google Play store, and any apps that are deemed unsuitable for children. It might be a big help if you install this beforehand.

What is the technical ability of the user?

It’s true that almost every tablet is designed to make it simple to pick up and figure out. But some tablets are aimed more at specific users than others. Take for example Google’s Nexus line, which is aimed at users who want a simple tablet experience and the most up-to-date software. Users with more tech experience generally find the Nexus line more preferable.

Other tablets come with super simple setups and many popular apps pre-installed, which could make them more suited to users who may not know much about Android, or simply just want to pick up their tablet and go.

Look at durability and features

As with most tech-related purchases, you generally get what you pay for. So, if you want a tablet with top-of-the-line features like a great display, fast processing speeds, and LTE/Data connections, you are likely going to have to pay more.

A good starting point is to look at the questions you answered above about who will be using the device and what they will be using it for, then look for a tablet with features that support or enable this and that has positive reviews. While it may be tempting to stick with brand new tablets only, be sure to look at those released in the past year to year and a half as well. For example, the terrific Nexus 7 tablet (2013 version) is still a great option for many users, not to mention the fact that it is available at an affordable price. Manufacturers like Samsung also have a number of great tablets available with a wide variety of features.

Almost above all else, the overall durability of the device is important. If you purchase a tablet with flimsy construction, there is a good chance it will soon break or fall apart easily. Again, online reviews often focus on the build quality, so these could be a good starting point. Also going to the store and physically trying the devices out could go a long way in helping you pick the best one.

If you are struggling to find the perfect tech gift or Android tablet this holiday season, contact us today to see how our experts can help you find what you need.

December 3rd, 2014

iPad_Dec2_AAs we enter the holiday season, there is a good chance that many iPads will be given as gifts from loved ones and even from companies. While these devices do make great presents, if you receive one but already have your own device, then you will need to know how to authorize it on iTunes. So, if you receive a new iPad to replace an old one this festive season, here's what you need to do.

First, understand what authorizing your device is

When people and Apple experts talk about "authorizing your device", what they really mean is linking it with iTunes and the account you use for this on your computer. Once you do this, you can download already-purchased media and apps onto a new device without having to pay for the content again.

The way iTunes works is that there is usually a limit on how many devices you can download apps and media onto at the same time. Any purchases can be installed on 10 devices or five computers via iTunes at the same time. If, for example, you have an existing iPad for which you have already purchased apps via iTunes, and you receive a new device, you will need to authorize the existing iPad before you are able to download apps onto this new one.

If you have more than 10 devices or five computers authorized and want to add another, you will need to first deauthorize one device. Similarly, if you are giving an iPad away, it is a good idea to make sure it is deauthorized before you give it away or the new user may have access to your iTunes account.

Second, how do you deauthorize an existing device?

This process is actually fairly easy, but you will need to do it from the PC or Mac you use to sync your iPad with iTunes. To do this:
  1. Launch iTunes on a computer that it is installed on and log into the account you use to purchase apps for your devices.
  2. Click on your name. This is located at the top-right of the window. If you see Sign In, click that and log into the account you use on your iPad.
  3. Select Account info from the drop-down menu.
  4. Enter the password for your account.
  5. Scroll down and click on Manage Devices which is under iTunes in the Cloud.
  6. Click Remove beside the device you would like to deauthorize.
  7. Press Done.
When you do this, the apps you've paid for should either be deleted automatically from the device, or become inaccessible the next time the device syncs with iCloud (which is responsible for linking devices in iTunes).

How do you authorize your new device?

If you receive a new device this holiday season, authorizing it is as simple as logging into your Apple account using the username and password you have used in the past to purchase apps and media.

Once this is done, go into the App Store on your new device, log in, if you haven't already done so, and tap on Purchased. You should be taken to a list of all apps and media that you have purchased and which are still available on the App Store. Tapping on any of the apps and then hitting Download will install the selected app on your new device. If you are above the limit of devices on your account, you will see an error message telling you there are too many devices with the app installed. You will then need to deauthorize an older device before proceeding.

If you would like to learn more about your new iPad, or how Apple products can be used in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
December 3rd, 2014

Security_Dec01_ASpend even a small amount of time looking at the various massive malware threats out there and you will find that security experts are usually able to figure out who developed it, the intended targets, and where it is most prevalent. In early November, news broke about a mystery security threat called Regin that has been around for years, but which experts seem to know comparatively little about. Many business owners are worried about Regin, but should they be?

What exactly is Regin?

What is most interesting about Regin is that a number of security experts seem to not really fully understand it. They know that it exists, they know it is complex, and they know it is one of the most advanced pieces of malware ever created. But, they don't know what exactly it does, or where it comes from.

What we do know is that Internet security firm Symantec is credited with first bringing Regin to public attention, and that it has been around since at least 2008. So far, the company has said it is similar to the Stuxnet virus that was supposedly developed in (or by) the US and used to attack and subvert the Iranian nuclear program.

Regin is known to infect Windows-based computers and at its core is a backdoor trojan style of infection. From detected infections it is looks like the purpose of the malware is not to steal information but to gather intelligence and facilitate other types of attacks.

What makes this malware so powerful and disturbing is that it is much more advanced than other infections. Using various encryption methods it can hide itself extremely well, making it difficult to detect. It can also communicate with the hacker who deployed it in a number of different ways, thus making it a challenge to block or stop. As a result, it is far from easy to actually figure out what exactly this malware is doing and why.

Who has been infected?

According to various security experts we have been able to compile a list of companies and organizations that have been targeted to date. These include:
  • Telecommunications companies
  • Government institutions
  • Financial companies
  • Research companies
  • Individuals and companies involved in crypto-graphical and mathematical research
At the time of this article, no known attacks have been carried out against companies in the US, Canada, or the UK. The main countries targeted so far have been Russia and Saudi Arabia, along with a smaller number of infections in Malaysia, Indonesia, Ireland, and Iran. A total of 10-15 countries have been targeted since the malware was first discovered in 2008.

Is this a big deal for my company?

Just because your company is operating in a country that hasn't been affected thus far, doesn't mean that you aren't at risk of being attacked by this malware in the future. If you operate in any of the industries or sectors listed above, you could still be at risk, especially if you do business with clients in infected regions.

For now, however, it appears that Regin is only infecting larger government bodies and large companies outside of North America and much of Europe, so the chances of you being infected are relatively low. Although as with any threat, this can change at any moment.

What we recommend is that you ensure your antivirus and antimalware solutions are kept up to date and always switched on. You can rest assured that eventually experts will learn more and block this malware from infecting systems. Beyond this, working with an IT partner, like us, who can ensure that your valuable data and systems are secure, is also be a good idea. The same goes with watching what you download and any emails you open. If you don't know or trust the source, don't download any program, open an attachment, or read an email connected to it.

Looking to learn more about the security of your systems? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 3rd, 2014

BI_Dec2_AWith the steady increase in the adoption of business intelligence suites and solutions by small to medium businesses, managers and owners have been able to take advantage of better data. One business function that has really benefited is sales. There are so many sales-related metrics to employ, it can be tough to actually pick the ones that work for your business. To help, here are five of the most common and most useful sales metrics.

The sales pipeline

This metric is often employed by businesses to show current sales opportunities and estimate the number of sales or revenue the sales team will bring in over a set period of time, usually a couple of months. When employed correctly, team members are better able to track and remain in control of their sales. Managers can also be assured that targets are more accurately set and reached.

When companies set up their sales pipeline metrics they often set out to measure:

  1. Average time deals remain in the pipeline.
  2. Average percentage of converted leads.
  3. Average worth of every deal.
  4. The number of potential deals in the pipeline.

Overall sales revenue

This metric is often seen to be the most important sales-related metric to implement, largely because it provides managers and owners with a good overview of the health of their company and overall performance. In short, sales revenue allows you to accurately view the profitability of your business, even if your profits aren't presently growing.

Beyond giving a useful whole-business overview, this metric can also uncover exactly how much each sale influences or contributes to the bottom line. This can be calculated by using the standard profit-ratio equation - net income over sales revenue.

Accuracy of forecasts

Any sales manager knows that forecasts are just that, predictions. But, because so much of sales is based on informed speculation it is important to track the overall accuracy of any future forecasts. By doing so, you can uncover gaps in processes and reveal any forecasting tools that need to be improved.

From here, you can track improvements and tweak forecasts to ensure that they become as accurate as possible. After all, if you can show that you are meeting your goals, or are close to meeting them, you can make more reliable decisions and be assured that your company is doing as well as it appears to be.

Win rate

The win rate, also known as the closure rate, is the rate that shows how many opportunities are being translated into closed sales. Because this rate looks at the number of sales, you want it to be as high as possible, especially when you look at the time your sales team puts into closing sales.

While a high rate is preferable, low win rates are also useful largely because they can highlight areas where improvement is needed. For example, if your team has constantly low win rates across the board, then it could signify that there is a need for more training on closing sales, or that sales staff may not be knowledgeable enough about the products or services being offered. A fluctuating rate could show increased industry competitiveness and highlight when a sales push could be beneficial.

Loss rate

The loss rate can be just as important as the win rate, largely because it focuses on how many potential customers did not purchase products and/or services from you. It can really highlight problematic areas in the early sales process. For example, by tracking the loss rate you may be able to see that response time is low, causing potential customers to walk away.

Essentially, when measured correctly, you can use loss rate to improve the overall sales process and hopefully bump up your overall win rate. You can also compare the two rates to really see how big of a gap there is and give your team a solid goal to try and find ways to reduce this gap.

If you are looking for solutions that allow you to track and measure your sales and any other data you generate, contact us today to learn how we can help turn your data into valuable, viable business information to lead your company to better success.

Published with permission from TechAdvisory.org. Source.