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Datazen BI tool acquired by Microsoft

Datazen BI tool acquired by Microsoft

Microsoft just upped the ante on the business intelligence front once again by acquiring the three-year-old business intelligence and data visualization platform Datazen. The purchase increases Microsoft’s hold on the business intelligence market, an area on which it is clearly already focused its free Power BI product for mobiles was released earlier this year.

Retain customers with email marketing

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also received a piece of information that could generate even more income: your customer’s email address.

Conducting business continuity exercises

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place.

Pinterest marketing just got easier

Pinterest marketing just got easier

Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include Pinterest.

Control your phone with your eyes

Control your phone with your eyes

We’ve all become accustomed to controlling our touchscreen smart phones with our fingers. It is something which just a few years ago seemed unthinkable, as we were grappling with now ancient looking Nokia models. Now the next revolution is on the way – Samsung has recently patented new technology that, if it comes to fruition, will see your phone respond to eye movement as a way of controlling what it does.

Why businesses should opt for CRM

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.

4 disaster protection tips for your business

4 disaster protection tips for your business

As a business owner you put everything into its success – your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust.